Are you ready for a change?

For several years the principals of Palmetto Sands have been involved in the Real Estate market, and more importantly active owners of vacation rental property on Hilton Head Island. During this time we have experienced a variety of the management firms who manage vacation rental homes on the island. We understand the challenges and believe the South Carolina Low Country will welcome a new fresh team with focus on consistent delivery of proactive vacation rental property management services for homeowners and exceptional vacation experiences for our vacationing clients

Palmetto Sands Marketing

The vision for Palmetto Sand's business is to build a "business partnership" with the vacation homeowner which is common with any successful business relationship. What does this partnership mean?

The partnership seeks to understand the goals and priorities of each homeowner, and manage the partnership so these priorities are given focused attention, and the goals are achieved. Some of the marketing activities we have in progress are the following:

Web Marketing

• Major web based marketing campaigns which will include traditional search engine marketing, but specific target marketing with FaceBook for adult users (35+ years, with interests in Beach, Golf, wine, etc.) This is already generating direct rental inquiries the first few days of the campaign
• Premium web presence with ongoing management of web and marketing analytics to understand where marketing funds can be applied for the highest level of results

• Advertising on the popular Hilton Head 360 website with banner ads listed on the vacation rental page 

• All properties on our listed on the palmetto sands web site and additional vacation home sites, such as VRBO, Home Away and others. 

• Professional photography of all homes to offer a excellent portrayal of the property and its highlights 

• Presence on the Hilton Head Chamber of Commerce website. 

• A new Experimental marketing campaign with Facebook operated by a local Hilton Head web marketing firm to attract adult Facebook users (35+ years, with interests in Beach, Golf, wine, etc.) This is already generating direct rental inquiries the first few days of the campaign

 Print Marketing

• Local advertising in targeted community papers which are high traffic areas for Hilton head vacationing guests 

• Multiple editions of Print media advertising for popular “fine living” city and statewide magazines which are highly concentrated areas for Hilton head vacation guests. The magazines targeted are the following:

ATLANTA Magazine

CHARLOTTE Magazine

CINCINNATI Magazine

CLEVELAND Magazine

COLUMBUS Monthly

HARRISBURG Magazine

KENTUCKY Monthly

KNOXVILLE CITYVIEW Magazine

LOUISVILLE MAGAZINE

OHIO Magazine

PITTSBURGH Magazine

ROCHESTER Magazine

Vacation Property Homeowners

We recognize the vacation homes you entrust to Palmetto Sand's property management may be some of the largest assets in your personal portfolios. Furthermore, some homeowners are now "locked" into their properties due to high inventories in the Hilton Head market, and lack of strong credit facilities to allow prospect buyers to acquire the properties. Thus, the generation of rental revenues is important today as never before. Our team's effort to care for and market your property to achieve maximum revenue is our top priority. Other differentiating factors are:

• Commission fees scaled to property location, desired level of management services and revenue generation
•  Establishment of revenue expectations and collaborative discussion on how to achieve the targets
• A business model founded on managing a limited set of homes such that a "private client" experience can be offered to the home owner and vacationing clients alike.
• Clarity around individual owner's preference on Rental Rates and discounting latitude
  
  To this end, we are seeking to partner with Homeowners who take an active role and concern for their properties. If you believe high property standards, with updated furnishings and fresh clean living areas are key to achieving maximum rental revenues while delivering a premier vacation experience, then you share the Palmetto Sand's Vision and we should explore a business relationship at the next level.

Next Steps

• We are speaking with property owners and guests and would appreciate the opportunity to speak with you about managing your property, or helping you plan an outstanding vacation this coming year on Hilton Head Island. For more information, please send an email to paula@palmettosands.com, or contact her via cell phone at the office 843-689-5900.